Our Work
At EIF, we want to dispel the common stereotypes and myths about Islam and Muslims by using strategic media campaigns. We understand the immense value of tailoring the style of communication to suit and address the information needs of distinct user groups.
With an initial focus on promoting understanding in the spiritual, cultural and historical aspects of Islam, EIF has pioneered a number of groundbreaking publications and multimedia products to communicate with communities.
Media Campaigns
The Foundation is currently embarking on a London-centric media campaign entitled ‘Inspired by Muhammad’. We have commissioned YouGov to undertake a national survey of mainstream perceptions towards Prophet Muhammad.
Our campaigns are designed to promote the undeniable fact that Islam holds sacred the common human values of justice, tolerance, mutual respect and freedom of choice. We recognise that the responsibility of building bridges, communicating and promoting these values is not only to be borne by artists, politicians, scholars, thinkers, community and faith leaders but it is the duty of all good people everywhere.
YouGov Poll
EIF commissioned a poll of by YouGov to gauge mainstream perceptions of Islam and Muslims. The results of this poll will be released during at the launch of the Inspired by Muhammad campaign in early June 2010.
Current Projects
The Exploring Islam Foundation is a pioneering media establishment aimed at shattering stereotypes and misconceptions about Islam and Muslims through innovative mass media campaigns, production and marketing of high quality and creative resources on Islam. The audience and market for the Foundation is the mainstream non-Muslim population in the United Kingdom and elsewhere in the Western world.
The Foundation’s past projects include:
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Hosted the Art of Integration by Peter Sanders book launch at the Royal Commonwealth Society with the Lord Chancellor and Justice Secretary Jack Straw
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Designed and produced a 3D based interactive high-tech touch screen programmes introducing the five pillars of Islam
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Designed and produced a series of popular full colour leaflets abut Islam & Muslims for a mainstream audience